Morning nutrition on the go – Supermarket News

By | January 15, 2019

Health and convenience are significant forces driving the breakfast category, as consumers look for nutrient-rich items with clean labels that can be prepared quickly and eaten on the go. One in four consumers spends less than five minutes preparing and eating breakfast, according to research from DSM Food Specialties. The research found that 65% of respondents prefer healthy breakfast foods over indulgent choices, and 58% said they were paying close attention to their sugar intake at

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