Flower vendors put the petal to the metal, embrace truck scene

By | October 29, 2019

From overall décor to tabletop centerpieces and beyond, flowers are an essential component to any wedding, and flower vendors are now joining the food truck industry in taking their companies mobile.

Hometown Flower Co. will deliver seasonal Long Island-grown flowers to the party or event of your choice in a vintage blue 1976 Ford pickup (HometownFlowerCo.com).

“We really lean into letting Mother Nature take the reins,” says co-founder Jaclyn Rutigliano. “We embrace the often overlooked varieties to create a design that is truly unique.”

The company is a member of the Slow Flowers movement, which supports US growers. “We find this resonates with people who want to support their local growers and help revitalize an entire heritage industry,” says Rutigliano. “Couples love the creative freedom that we follow. We often align on a color palette and a certain design style and the rest is left to whatever is in season.”

Uprooted Flower Truck (UprootedFlowerTruck.com) looks more like your average food truck but is outfitted with all the floral-making essentials needed for a local celebration. They can customize your every wedding wish, whether it’s a flower bar where guests can make their own bouquets or centerpieces, or a pre-made artful table arrangement, all delivered to your event.

“We like to do small batch weddings so we can focus completely on the couple and make each wedding unique and reflect the couple’s personality,” says owner Ashley Heckler. “Couples have told us they love our designs but also enjoy the process with us.”

A bouquet from the Uprooted Flower Truck.
A bouquet from the Uprooted Flower Truck.Erica Shroeder

Meanwhile, if you’ve ever wondered what happens to the bounty of floral and foliage that remain at the event after the last toast? Organizations like Repeat Roses (RepeatRoses.com) offer a service which, for a nominal fee, distributes those beautiful floral arrangements to local hospitals and treatment centers, giving them a second life.

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“Someone else in the community can enjoy it for the entire week,” says founder and CEO Jennifer Grove. “Our job is to maximize the life of the flower, and the life cycle benefits everyone — the containers get recycled, then the flowers become compost and are then delivered to farmers, landscapers and gardeners in need.”

Living | New York Post